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This year's Rose Bowl was memorable for a variety reasons, not the least of which was the win by TCU, at least for this year a representative of non-automatic BCS qualifying schools.  Of course, TCU is joining the Big East, so its representation of the non AQ will be short-lived.

The game was also memorable for the still inexplicable call made by Wisconsin coach Bret Bielema on the potential game tying two point conversion attempt by the Badgers with less than two minutes remaining.  Disregarding the Badgers superior size and the results of the just concluded touchdown drive in which the Badgers ran nine out of ten plays, Bielema calls for a pass play out of the shotgun.  Wisconsin is not known for its passing game and perhaps Bielema was attempting to surprise TCU, but why he would decide to try something with the game on the line which the Badgers have not shown would work all game, when the team had shown its massive offensive line was capable of moving TCU's defense off the line enough to gain two yards will forever be a mystery.  Nevertheless, congratulations to TCU on the win and the undefeated season; they certainly demonstrated that they earned their top five ranking.

For 122 years, Pasadena has sponsored a spectacular tribute to flowers and Southern California in the early morning Rose Parade which annually precedes the Rose Bowl.  I can tell you that if you have never had the chance to see the parade in person, go the first chance you get.  Television doesn't do it justice, even in high definition. 

The Rose Parade also has another economic distinction that I bet you haven't heard: it is used as an economic indicator, just like unemployment figures, housing sales and who wins the Super Bowl.  The indicator this year points toward a continuation of the recovery as more companies participated in the parade.  There were 47 floats this year, up from 41 last year, which at anywhere from $100,000 to $450,000 a float is not an insignificant increase.  The Tournament of Roses Committee, the sponsor of the parade and the Rose Bowl has found that companies are investing in floats as alternatives to higher priced television ads for events like the Super Bowl.  The cost per impression is more favorable for the parade and companies are better able to tell their stories through the float.  The parade was seen this year in 127 countries versus 106 for the Super Bowl, and the parade is often seen on multiple networks at the same time, and repeated at various times throughout the next month.

Citi is out as presenting sponsor of the Rose Bowl after seven years.  Citi becomes the second BCS bowl game sponsor to give up its sponsorship following ESPN's takeover of the selling of all marketing and advertising inventory around the game as a part of its newfour year $495 million deal to carry all of the BCS games made earlier this year. Citi follows the Orange Bowl's long time sponsor FedEx in walking away from the BCS games.

Supposedly the restrictions placed by ESPN over when and where the sponsors were to spend their money was at the heart of both companies departure from the scene.  Negotiations with with Allstate for renewal of its Sugar Bowl sponsorship are said to be going well, while ESPN remains in discussion with Tostitos on its sponsorship of the Fiesta Bowl.

This, of course, comes on the heels of the Great Realignment which may have made potential sponsors a bit gun shy. I know I would want to wait and see the dust settle before I commited the dollars ESPN is asking, especially since ESPN is demanding a season long commitment for any bowl sponsor.  You may know what you're getting today with the SEC and to some extent with the Big Ten but you honestly say you know what the other four BCS automatic qualifying conferences are going to look like a year from now?