There is no question that competing in the Champions League is very valuable to any club, from those eliminated in the first round to those who make the championship game.  The question is how much is it worth to make it into that championship final?  In 2009, it has been estimated that FC Barcelona's win was worth up about 110 million Euros, after factoring in television revenue, prize money, increased ticket sales, increase in squad value, sponsorship and media rights.  Similarly, Manchester United's win in 2008 has been estimated to be worth about $110 million, factoring in all of the same factors mentioned above.