You have to hand it to Gary Bettman when he comes up with a good marketing idea and this one should be an excellent entree to young boys who may now not be tuned into hockey.  The NHL in conjunction with Stan Lee are going to be rolling out a series of 30 superheroes called the Guardians, one in each NHL city, as part of the Guardian Project. While the Guardians will not be particularly set in hockey, each Guardian will have superpowers that are representative of each team and each city.

The Guardians will be unveiled for the first time at the 2011 NHL All Star Game to be held in Raleigh, North Carolina on January 30, 2011 and televised on Versus.