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Most Americans, if asked, would tell you that either the New York Yankees or the Dallas Cowboys were the most profitable teams in professional sports and either of those would be a good guess for an American centric audience.  However, those guesses don't take into account the worldwide phenomenon that is global soccer. No sport captures the imagination of sports fans around the...

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Today was decision day in Storrs as the NCAA Committee on Infractions handed down its alleged punishment of the UConn men's basketball program and head coach Jim Calhoun for violations of NCAA rules in the recruitment of Nate Miles and for failing to create an atmosphere of compliance.  The headline sanctions include the suspension of Calhoun for the first three Big East next...

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Marvel comics inspired NBA team covers appeared on ESPN The Magazine's NBA preview edition in the first of the NBA-Marvel partnering efforts.  I'm guessing those covers were a success because the NBA and Marvel have just announced that they are launching a new line of clothing pairing  famous Marvel superheroes with famous NBA teams.  Imagine the Hulk and the Celtics (think green) and...

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Conference realignment is far from over just because the Big Ten announced that it was satisfied stopping at 12 members.  In fact,  the so-called low major Division I conferences may be the next group to undergo reshuffling, as the moratorium on moving up to Division I is drawing to an end and a number of Division II programs are examining the possibility of...

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The Packers may have won the game on the field, but the game on the screen - the battle for the hearts and minds of the TV ad viewers ended in a tie.  The consumer created Doritos ad featuring a guy who pays big for teasing a hungry pug with Dorito chips finished in a tie atop the USA Today Super Bowl Ad...

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To help get you ready for tonight, here are the top 10 ads, as determined by Mae Anderson, business reporter for the AP:BEST BUY: Odd couple Justin Bieber and Ozzy Osbourne will star in the electronics seller's Super Bowl debut in the third quarter that promotes a new program where Best Buy will buy back electronics when customers decide to upgrade. The ad's...

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The first Wednesday of February is the first day of the annual signing period for NCAA Division I football players during which prospective student athletes sign copies of the National Letter of Intent indicating their commitment to attend the school of their choice and fax the letter into the football coach of the chosen school.  It's an annual rite in which we all...

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AEG, the sports and entertainment megafirm, which owns the Los Angeles Galaxy and the Staples Center, among other things, is set to announce a $700 million dollar naming rights deal with Farmers Insurance for a NFL stadium to be built in downtown Los Angeles.  AEG is one of two groups pursuing a NFL team for LA, but this deal certainly pushes it to...

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