LeBron james is going global by going to Boston.  LRMR Marketing, his and Maverick Carter's marketing company is forming a partnership with Fenway Sports Management, a subsidiary of Fenway Sports Group, the holding company formed by John Henry and Tom Werner that owns the Boston Red Sox, the regional cable television channel NESN, 50% of Fenway Roush Racing, a NASCAR racing team and the iconic English Premier League club Liverpool FC.

The Partnership will be the exclusive means through which LeBron conducts his marketing and endorsement activities worldwide.  In a statement announcing the partnership, Maverick Carter had this to say about his and LeBron's rationale for entering the agreement:

"Tom and John have created an innovative company that owns some of the greatest clubs and biggest brands in all of sports," said Maverick Carter, CEO of LRMR.  "Like LRMR, it is a fast-growing organization with incredible energy and passion for what they're doing. This partnership will allow us to dramatically expand our reach and opportunities, not only in the U.S. but in markets around the world." 


In addition to the marketing and endorsement arrangements, LeBron  and Carter will acquire a ten percent in Liverpool.  Expect to see some interesting global marketing promotions involving James and Liverpool together.  Undoubtedly, a major focus of the partnershipi will be China.  LeBron has been very active there leading up to and following the Beijing Olympics and I'm confident that Henry and Werner would love to see Liverpool colors all over the country.  After all, Liverpool's jerseys are red.  It is one area