The University of Louisville basketball program has been well known for years as a terrific revenue generator.  In fact, for the last several years it has been the highest grossing and highest netting program in the country, however, it outdid itself last year.  The Cardinals had revenue attributed to basketball of      $25,494,904, with expenses of $8,625,245 for a profit of $16,869,659.  That is a profit margin of 66.2% if you're scoring at home.  Oh, and remember, this was while the Cardinals were playing in Freedom Hall, their home for the last 54 years which they said goodbye to this past season as they prepare to move into the new $238 million KFC Yum! Center this fall.  Freedom Hall did not allow the Cardinals to maximize their revenue opportunities as athletic department officials put it during discussions on a possible new arena.