Here are a few links for your weekend reading pleasure.  What else are you reading this weekend? 

Jaguars sell naming rights to  Jacksonville stadium to EverBank for relatively cheap $16.6 million over 5 years (Times-Union) video of announcement here

Could this be why A-Rod is having trouble hitting number 600?

Is rebranding the Pac-10/12, of which this new logo is a part,  just a prelude to an attempt to form a Pac10/12 Network in 2011 when its current media contracts expire?

Tim Tebow follows up his Focus on the Family ad with an endorsement deal with Jockey underwear, oh, and not to be left out signs his Broncos contract for good measure.