guncurug

This quarter's baseball meetings will be memorable for Bud Selig upsetting the natural order of things as he caught the realignment bug from the NCAA.  In order to create more inventory for baseball's television partners, Selig forced the Houston Astros to move to the American League West,  more on that in a moment, added a new wild card team and fundamentally altered inter-league play. What additional inventory did the TV networks gain? One playoff game in each league between the two wild card teams.

The Houston Astros were the designated franchise for realignment because Selig had the power to force the Astros to move.  The sale of the Astros has been pending since early Spring and has been held up until the additional playoff game could be worked out with the players' union.  Once the owners got the green light, the sale was ready to be approved but only on the condition that the franchise move to the American League, a prospect which doesn't particularly thrill the fans.  That move cost Drayton McClane, the selling owner $70 million, as the price was reduced to entice Jim Crane to go through with the sale and the league switch.  I don't know if that is a reflection on the American League or, more likely, the  long history of the Astros in the National League. 

Interleague play will now take place every day during the season.  Since each league will now have 15 teams, in order for all teams to be playing everyday, one interleague game must be played.  So, rather than the three or four windows that fans could anticipate and teams could design marketing plans around, interleague games are likely to become just another game.  That's a prospect that I don't think is particularly beneficial to baseball, especially when it's done in return for a single playoff game in both leagues. 

As I was running errands this afternoon, I was listening to Bob Valvano's talk show.  He has an afternoon talk show on the local ESPN affiliate and does an overnight show for ESPN radio on the weekends.  If you don't know Bob, he also does color commentary for ESPN during basketball season, and the occassional football game, as well as the local (Big East Network, for now) broadcast of Louisville games.  He's Jimmy V's brother and a former college head coach.


All that is by way of introduction since I want to Bob the credit for this idea.  He proposed today that, assuming the NBA ever solves its labor problem, and more about that at a later time, it should seize this opportunity to change its calendar and start games in December and run through July, instead of the normal October through June.  Why, because on the front end there is too much competition (NFL, college football, NASCAR Chase, World Series)  and no one pays attention to the relative meaningless early season and when the playoff start, there is still competition: March Madness, the Stanley Cup, the opening of baseball season, the Triple Crown, the Masters and some others. 

However, once the middle of June hits, there's nothing.  Baseball is in the middle of the season and it doesn't demand the interest of the casual fan and what else is there?  From roughly mid-June to the beginning or middle of August, there is a relative sports desert.  All we have is baseball, regular season MLS, golf, tennis and regular season NASCAR, if you will. Even horse racing takes most of July and early August off without more than a couple of major races.  The NBA would have the field to itself.  I think the networks would love it as it would give them some high demand television in traditionally slow months.  It all makes a great deal of sense to me, which of course is why they won't do it.

The NCAA Board of Directors approved a proposal to allow schools to distribute up to $2,000 a year or the full cost of attendance, whichever is less, to student-athletes in "head count" sports, i.e. men's and women's basketball, football, and those in " equivalency sports" who reach the full value of a scholarship. Amazingly, the NCAA Board, which is composed of member university presidents actually followed through on a pledge to reform its policies in student-athlete friendly ways,

While the full cost of attendance change is likely to garner most of the headlines, the Board passed what potentially could be a more impactfull change, finally authorizing multiyear scholarships up to the full term of eligibility. This should help stop the oversigning problem which plague the SEC., and the disgraceful practice of wholesale running off of players that seem to accompany every coaching change. Additionally, the presidents voted to allow institutions to provide aid to any athletes who came back to school to complete their degrees following exhaustion of of their eligibility. They also raised the Academic Progress Rate required for postseason eligibility. Taken as a whole, this was probably the single most student athlete friendly day ever at NCAA headquarters. The presidents made good on a number of commitments they had made over the years and NCAA President Mark Emmert made a significant down payment on his credibility as a student athlete friendly reformer. Much is left to do, but we must always stop and recognize progress when it occurs. I've bashed the NCAA on many occasions for ignoring the welfare of the students in favor of the sports administration complex (similar to the military industrial complex.). These steps don't end the arms race, don't begin to reign the outrageous salaries being paid to coaches, or the sale of the programs to corporate sponsors, but they took significant steps toward making the student athletes lives better, both while at school and, importantly, after they have left without a degree. For that, they deserve our praise.

Before I dive into the topic of the post, let me first say a word or two about the absence of recent posting.  I realize it's been a while and I want to apologize for that.  A combination of health issues, all now since resolved, thank you, and family matters have consumed my time for the last couple of months and I just haven't been able to devote any time to the blog.  However, with most of that behind me, I hope to resume posting on a much more regular basis.


In my absence, it seems that college athletics is engaged in another round of conference roulette, touched off, in part, by another ACC raid on the Big East, grabbing Pitt and Syracuse.  Has there ever been a more insecure conference commissioner than John Swofford?  This time, of course, the SEC joined in the fun early with Texas A&M longing to get out from under the huge shadow cast by its Austin rival, jumping from the Big XII.  The final shoe has yet to drop as Missouri is readying itself for a move to the SEC, with the Big XII then having to decide whether to just replace Missouri and stay at ten members or invite three schools and go back to 12.  By all reports, there is no consensus yet, although the Big XII presidents meet this week.

The Big XII decision has ramifications for the Big East, which is trying to salvage itself with a plan to expand to 12 football members by adding Boise State, Air Force and Navy for football and Houston, SMU and UCF for all sports.  Since Louisville and West Virginia are widely thought to be two of the three leading candidate to join the Big XII, all the Big East can do now is wait it out.

Aside from your favorite school may be playing next year or in 2013, there are two interesting undercurrents to all of this "ring around the rosey".  One is the unseen hand of ESPN; the other is the potential effect this maneuvering may have on the NCAA's and its members' tax exemption.  Let's take ESPN first.  To accept what I'm about to discuss takes a little bit of belief in conspiracy theories.  While I'm no usually prone to believing in them, this story has too many coincidences not to give at least a little credence.  First, a little history.  Within the past year or two,  three major conferences have signed new television agreements for football and men's basketball: the ACC, SEC and Big XII.  Both the ACC and SEC signed very lucrative long-term deals with ESPN, which created branded "ACC on ESPN", and "SEC on ESPN" networks among other enticements, like hundreds of millions of dollars.  The Big XII spurned ESPN and signed with Fox, its previous media partner.  Earlier this year, the Big East, in the final year of its existing ESPN contract, rejected an almost $1 billion contract in favor of negotiating next year, when all the other conference deals will have been completed.  Leading the charge to reject the contract was Pitt Chancellor Mark Nordenberg.  The two conferences most adversely affected by all of the school movement so far:  Big XII and Big East.  One further bit of evidence is the comment by the ever lovable athletic director at Boston College, who, in discussing the admission of Pitt and Syracuse, said "It�s 85 percent football money. TV - ESPN - is the one who told us what to do."He later apologized and said he misspoke but what would you expect him to do?

The tax implications of the realignment game are potentially far more impactful than any monetary gain a new conference and new TV contract may provide.  For more than five years, Congress has been "interested" in the tax exempt status of the NCAA and the athletic programs of its member institutions.  For any number of reasons, members of Congress have thought that athletic programs sporting budgets  in the tens, and even hundreds in the case of Texas and Ohio State, of millions and making decisions based on business necessity not the welfare of the student athlete were being operated as businesses and should be taxed accordingly.  In 2006, the House Ways and Means Committee sent a letter to the NCAA asking it to respond to various questions and justify its tax exemption.  While the issue has been on the back burner since, comments like these from our voluble friend at Boston College certainly don't help the NCAA cause.  When schools are jumping to leagues with questionable geographic and academic ties (see ACC or Boise State to the Big East) it becomes increasingly easy for the opponents of the NCAA to question its right to a tax exemption.

When the primary justification for a conference switch is to access a greater pot of TV money, or even to gain access to the BCS, without regard for the welfare of the student athletes who must do the far flung travel while also keeping up with classwork, can it honestly be said that such a move is furthering the academic mission of the university. Before you say football is only once a week and they generally charter planes at this level anyway, remember that most of these moves are all sports moves requiring the Olympic sports, which do not have the budgets enjoyed by basketball and football, to make the same trips.  Olympic sports generally travel commercial if they must fly and those are all day trips in both directions.  We all know how pleasant the commercial flying experience has become.  Athletic department actions which are so blatantly commercial, as jumping conferences for a share of TV money, may go a long way towards solidifying the argument that the NCAA and its member institutions are not engaged in activities that further the academic mission of the school, but are commercial enterprises that deserve to be taxed like ones.  Should that happen, not only would there be tax to pay, but donations to the athletic department would likely lose their charitable deduction, significantly decreasing the attractiveness of many season ticket packages.  As has been the case so often in the past, when it comes to college athletics, decisions are often made for all the wrong reasons or are not carefully thought through.  Athletics seems to attract emotional decision-making more than any other aspect of university life and, as a result, the entire enterprise of college athletics as we know it may be placed in peril.

I feel compelled to say something about "The Vest's" departure from tOSU since it has dominated the discussion in American sports this week.  It has even overshadowed to a significant degree the opening of both the NBA Finals and the Stanley Cup Finals (the opener proving just how exciting a 0-0 game can be  the only goal was scored with 16 seconds left in regulation), So, where to begin?

I was not terribly surprised at what was his likely forced resignation, something which I believe should have happened months ago. This was far from Tressel's first brush with the NCAA.  He had problems at Youngstown State, for scholarship and recruiting violations.  After his arrival in Columbus, there was Maurice Clarett, followed by a steady stream of players, with the most prominent and public being the suspension of  Troy Smith for the Fiesta Bowl following the 2004 season, for accepting $500 in cash from a booster. President Gee and Athletic Director Gene Smith were much too lenient when it first beacame known that Tressel had lied to the NCAA and to his bosses.  With his compliance track record and for the lies, he should have been immediately terminated.  It would have been in the best interests of the institution and set a better example of how a school should react when something like this happens, and rest assured it will happen again, somewhere.  It wasn't until the Columbus Dispatch was about to go public with stories concerning additional violations that Gee finally decided to act, assuming as I do, that the resignation was not voluntary.  I'm also convinced that Leslie Wexner, founder of The Limited and Chair of the Board of Trustees, saw the continuing controversy as adversely affecting the school's major capital campaign that President Gee was forced to act.  This did nothing for his reputation either, but solidified the feel who went to B1G Ten that tOSU is really a SEC in witness protection.

Zach Price  in a piece for Sports Illustrated, links the Terrell Pryor portion age limit, which, in this case, would be the stricter NFL limit once the players and owners sign a new collective bargaining agreement. While I don't really buy the connection, I do believe that the age limit is a bad idea from the colleges standpoint, particularly in basketball.  The NBA and NCAA should adopt the baseball limit at all.  Baseball allows a player to be signed right out of high school, but if he doesn't sign a pro contract before he enrolls, then it's three years before the MLB can get him.  The advantages of this rule are: (1) it gives the student an option not to go to college if that's really what he wants, (2)the colleges know that they have a player for three years and can better build a team, (3) the athlete knows he must be a diligent student since he will want to stay eligible for three year, thereby significantly raising the change that college will actually be meaningful for him.

That said, my real answer is to eliminate athletic scholarships altogether.  But wait, then all of the disadvantaged kids who had trouble getting through high school would not be able to go to college. That would only be true for those kids who are marginal students.  For everyone else, there would be adequate financial aid available on the same basis as it is to the rest of the student body.  It has worked in the Ivy League and Patriot League (although the Patriot League has recently crossed over to the Darkside) and works in Division III.  Now, I know that Ivy League and D-III schools don't have stadia that seat 1000,000 and aren't on TV all the time, but that is what college athletics should be.  Instead, we all have gifted the top five major professional leagues, free of charge, a minor league system that would cost billions to replicate.  It is a system that has been designed to enrich its administrators and coaches at the expense of the colleges and universities and on the backs of the student-athletes.  Real and lasting reform of the NCAA won't take place until system and the role of the big five major leagues is addressed.

The Wilpon brothers, who are majority owners of the New York Mets are in final negotiations with billionaire hedge fund manager David Einhorn to sell a 30-33% interest in the team to him for a reported $200 million.  The deal supposedly includes a provision allowing Einhorn to purchase an additional 27-30% in three years, so that he would then own 60% at the same valuation. The Wilpons can avoid the latter sale and retain majority ownership of the club by repaying the initial $200 million to Einhorn, in which case Einhorn retains his 30% interest for essentially nothing while receiving a $200 million cash return on his $200 million investment.  So, the question presents itself is how should Mets fans react to this sale?

It's no secret that the Wilpons, and their business and team ownership partner Saul Katz, have been distracted lately.  It's also no secret that they and the franchise are in desperate need of cash.  Both issues stem in part from the fallout of the Bernie Madoof saga, as the trustee for the victims in the Madoff affair are suing them for a $1 billion.  As if that were not enough, the club is said to be hemorrhaging cash and is on pace to lose $70 million this season.  Anything that can ease both situations, as this sale will do, has to be a positive for the team's performance.  The idea that the Wilpons may be gone in three years probably brings new joy to the clubhouse - especially following principal owner Fred Wilpon's interviews in the New Yorker and Sports Illustrated last week.

There is another reason Mets fan should have reason to hope.  The track record of hedge fund owners in professional sports is generally a good one.  Whether it's the application of lessons learned in the hedge fund business, the ability and willingness to spend the necessary time to lead the organization - since most of them are billionaires and have the luxury of time, or it's the knack for picking the right personnel, the track record holds up across sports.  In baseball, there is John Henry, whose Red Sox broke an 86 year drought two years after he bought the team.  In basketball, there is James Pallotta, a member of the ownership group of the Boston Celtics.  In hockey, you have Philip Falcone, who owns part of the Minnesota Wild.

Which brings up a somewhat unrelated topic, but interesting nonetheless.  I'm sure many of you are aware of the Stadium Effect; the negative effect on stock price and financial performance of companies that enter into naming rights agreements for stadiums and arenas.  There may be a corollary to that rule emerging and it would indicate that investors in Greenlight Capital, the hedge fund managed by David Einhorn,  should be wary.  This curse applies to investors in hedge funds whose managers acquire sports franchises.  There appears to be a negative correlation between fund performance and franchise ownership.  Whether due to distraction or market luck is hard to say, just that the correlation is apparent.

Vancouver Canucks fans celebrated long into the night when the Canucks reached the Stanley Cup finals for the first time in 17 years. Fans in Canada also got their first Canadian finalist since 2007, although there are many Maple Leafs and Canadiens fans who just can't bring themselves to root for the west coast upstart.

However the Canadian fans sort out their loyalties, one thing is now clear:the suits at Comcast and NBC are strongly rooting for the Boston Bruins to close out the Lightning in their Eastern Conference finals. A Vancouver-Tampa Bay match-up would likely be a ratings disaster, given one Canadian team and one Sunbelt team with no real fan attraction outside Tampa Bay. After all, half the country hasn't been awake for the Canucks' games, not to mention that several of them have been on Versus which the casual fan is still struggling to locate. Add to that the fact that no Canadian numbers go into the ratings and the boys at Comcast could, with a Lightning win in game 7, be looking at the lowest rated Stanley Cup final perhaps ever. So, Flyers' fans, forgive Comcast I'd just this once, they root for the Bruins.

UPDATE: With the Bruins win, NBC/Comcast can breathe a little easier.

The Kentucky Derby is often referred to as the Greatest Two Minutes in Sports and it lived up to its nickname again on Saturday in a race that featured 21-1 shot Animal Kingdom come roaring down the homestretch from out of nowhere to take the garland of roses by almost three lengths.  Animal Kingdom defied not just the betting public but history, by being the first horse to ever win the Derby without having run a race over a dirt track.  Animal Kingdom's previous races had all been on turf or synthetic tracks.  His four career starts marked the fewest since Exterminator in 1918, and his six week layoff coming into the Derby marked the longest layoff since Needles in 1956.  That should help him going into the Preakness in two weeks.  The Triple Crown is grueling since it is three races in the span of five weeks, something that these young three year olds are not really used to doing yet.  Animal Kingdom should be better prepared than most being considerably more rested than average going in.

Real Madrid defeated archrival and likely La Liga champion Barcelona 1-0 in the Copa del Rey final, winning the trophy for the first time in 18 years.  So, what do champions do?  They have a parade of course and show off the trophy to their fans.  Here is must see video of the parade.  Keep your eyes on the trophy:

It's TV day here at SportsBiz.  The latest TV news is word of the NHL's new TV agreement.  The current agreement with NBC and Versus expiring this year paid about $70 million a year from Versus and no rights fee from NBC.  The NBC deal was a time share arrangement.  When Comcast, the owner of Versus, took over NBC earlier this year, there was no more interested and concerned observer than NHL Commissioner Gary Bettman.  There may have been no luckier person either.

The early games in the first round of the NBA playoffs have had a little something for everyone.  You've had underdogs winning on the road, close games all around and the return of the Knicks to the playoffs.  The result has been record television ratings for TNT and ESPN/ABC.

LeBron james is going global by going to Boston.  LRMR Marketing, his and Maverick Carter's marketing company is forming a partnership with Fenway Sports Management, a subsidiary of Fenway Sports Group, the holding company formed by John Henry and Tom Werner that owns the Boston Red Sox, the regional cable television channel NESN, 50% of Fenway Roush Racing, a NASCAR racing team and the iconic English Premier League club Liverpool FC.

The Partnership will be the exclusive means through which LeBron conducts his marketing and endorsement activities worldwide.  In a statement announcing the partnership, Maverick Carter had this to say about his and LeBron's rationale for entering the agreement:

"Tom and John have created an innovative company that owns some of the greatest clubs and biggest brands in all of sports," said Maverick Carter, CEO of LRMR.  "Like LRMR, it is a fast-growing organization with incredible energy and passion for what they're doing. This partnership will allow us to dramatically expand our reach and opportunities, not only in the U.S. but in markets around the world." 


In addition to the marketing and endorsement arrangements, LeBron  and Carter will acquire a ten percent in Liverpool.  Expect to see some interesting global marketing promotions involving James and Liverpool together.  Undoubtedly, a major focus of the partnershipi will be China.  LeBron has been very active there leading up to and following the Beijing Olympics and I'm confident that Henry and Werner would love to see Liverpool colors all over the country.  After all, Liverpool's jerseys are red.  It is one area 

I know I haven't done this in a while but I will try to be a little better about it going forward.  In any event, here is this week's installment, which started on Tuesday but didn't get published until Wednesday:

Tonight, we have a national championship game that in some sense presents the dilemma facing the NCAA in microcosm.  On the one hand, you have UConn, a relative power in the game representing the Big East, a BCS member conference, the best conference in basketball and one that is deep in bed with both ESPN and CBS.  It is presided over by a coach who had his hand slapped by the NCAA for "failure to maintain an atmosphere of compliance" earlier this season.  The NCAA punished Calhoun for violating one of its core principles - the institution and its leaders are to be held accountable for compliance, i.e. institutional 

Well, at least you can say Calipari gets a decent return on his money.  Kentucky coach John Calipari has brought a team from a third school to the Final Four, joining former Kentucky and current Louisville coach Rick Pitino as the only men to coach three different schools to the Final Four.  Pitino's Final Fours are still recognized by the NCAA, however, which, of course, Calipari's first two, Massachusetts and Memphis, are not.

What did I mean by a decent return on his money?  It turns out that the UK recruiting budget is the highest in the country, at least among public schools in the Big Six BCS conferences.  His budget edged Kansas $434,095 to $419,228, but the gulf between UK and fellow Final Four member UConn is wide.  Jim Calhoun struggles by on a mere $175,740, the 18th largest in the country and the 3rd largest in the Big East.  As a private school, Butler doesn't have to release information.  VCU, a member of the Colonial Athletic Association, wasn't included in the study but it's safe to assume that its budget is significantly smaller than either UK or UConn.

The NCAA basketball tournament has been a cultural and financial success for years, funding up to 96% of the NCAA's budget for the last few years and generating huge television ratings.  However, there has always been several elements of controversy that have followed the tournament.  The selection of teams has left some schools feeling cheated as they were not invited and left the two schools playing the first game in Dayton feeling a bit like stepchildren having to play a qualifying game.

There are as many ways to fill out March Madness brackets as there are people filling them out.  In fact, according to the Houston Chronicle, there are 147.5 quintillion ways to fill one out. And that's just the office pool variety.

The NCAA bracket lends itself to all sorts of quick analysis or examples of different ways of looking at college athletics or colleges in general.  There are the academic performance brackets (Butler if you're scoring at home) and graduation rates (seven schools with 100% - the highest seed being Notre Dame and Arizona at the bottom with 20%), but the most novel one I found this year revolves around money.  It's not the money that each program makes, although that is an interesting one as well (see, Forbes study of 2009 basketball revenue - Duke, Louisville and North Carolina on top), it's one that is based on the median salary of each school's graduates.

In this bracket, not surprisingly Princeton beat Kentucky.  Actually, the bracket only begins with the Sweet Sixteen but since Princeton is in it, we can assume that win.  It's a fun look and a Final Four of Princeton, Duke, UCLA and Georgetown is not all that surprising,  Neither is Princeton's ultimate victory.  Here's the bracket:

The logo for the London 2012 Olympics has been criticized repeatedly since its release in June, 2007, but always because of its design.  It has been called everything from "bloody crap" to worse and most reaction seemed to lean charitably towards saying that it was a reminder of the 80s, not that this was necessarily a good thing mind you. 

Most Americans, if asked, would tell you that either the New York Yankees or the Dallas Cowboys were the most profitable teams in professional sports and either of those would be a good guess for an American centric audience.  However, those guesses don't take into account the worldwide phenomenon that is global soccer. No sport captures the imagination of sports fans around the world in quite the same way as soccer.

Today was decision day in Storrs as the NCAA Committee on Infractions handed down its alleged punishment of the UConn men's basketball program and head coach Jim Calhoun for violations of NCAA rules in the recruitment of Nate Miles and for failing to create an atmosphere of compliance.  The headline sanctions include the suspension of Calhoun for the first three Big East next season and placing the team on three year's probation.  Other penalties include reduction of scholarships from 13 to 12 for three years, limitations on official campus recruiting visits and limiting the number of coaches allowed to recruit off-campus.

UConn and Calhoun should consider themselves lucky.  Failing to promote an atmosphere of compliance is one step removed from lack of institutional control, which is the NCAA's least favorite violation.  nevertheless, the sanctions will not have any material effect on the way in which UConn conducts its program.  Probation is a joke these days since the NCAA has not done anything serious to repeat offenders since it dropped the death penalty on SMU back in the 1980s.

Suspending Calhoun for three Big East games is equally meaningless. First, no one knows what those games will be since the Big East schedule isn't made until the summer.  You can be sure that suspension will be taken into account when the UConn portion of the schedule is made up . The Huskies are not barred from the postseason, nor are they barred from any television appearances, not even non-conference games.  Without hitting a program where it counts - television and the NCAA tournament - the Committee on Infractions is doing little more than slapping the school on the wrist and telling it to go play nice and not to do it again.

If the NCAA is serious about enforcing its rules, it needs to hold head coaches accountable for everything that happens in a program.  No more hiding under the ridiculous notion that he just didn't know what was transpiring right under his nose.  A three game suspension is not enough to get the attention of the average coach.  Some argue that Calhoun takes the suspension hard because of a perceived stain on his legacy and reputation and he, indeed, has implied that he may at least appeal the decision if not sue the NCAA.

�I am very disappointed with the NCAA�s decision in this case,�� Calhoun said in a statement. �My lawyer and I are evaluating my options and will make a decision which way to proceed.��

Nevertheless, the average coach is not Jim Calhoun and for the sanctions to truly be effective the NCAA should hit coaches where their attention is most likely to be drawn - their wallets.  Suspend coaches not for a few games during the season, conference games or not.  Suspend them for NCAA tournament games, or other post-season games if the team doesn't make the field of 68.  In the event a school under sanction fails to make the post-season, then the suspension can either carry over to the following year's post-season tournament or could be enforced in the following year's conference tournament with any remaining games to be enforced during the post-season.  That may play havoc with Vegas' college basketball predictions, but that is just an added bonus as far as the NCAA is concerned.

Coaches make their reputation and their big bucks by what they do come tournament time.  If they have to sit out the tournament, they may begin to realize that there is a real price to pay for violating recruiting regulations.  Right now, the only problem with NCAA violations is that the player that usually causes schools to get caught rarely proves worthwhile.  Nate Miles was expelled from UConn in October, 2008 without ever playing for the Huskies.

Marvel comics inspired NBA team covers appeared on ESPN The Magazine's NBA preview edition in the first of the NBA-Marvel partnering efforts.  I'm guessing those covers were a success because the NBA and Marvel have just announced that they are launching a new line of clothing pairing  famous Marvel superheroes with famous NBA teams.  Imagine the Hulk and the Celtics (think green) and Spiderman and the Knicks (the webslinger prowls Gotham).  Since the pairing is only famous superheroes and famous teams, I imagine that means we won't be seeing the Memphis Grizzlies paired with a superhero anytime soon.

Without seeing the clothing line, it's a bit premature to speculate on the success of the venture.  However, Marvel characters are very popular now, fueled by the success of the recent run of Marvel movies: Spiderman (and sequels) , X-Men (and sequels), Wolverine and Iron Man I and II, with more: Thor, Captain America and The Avengers, on the way.   The saturation marketing movies seem to get coupled with the ever present NBA ought to guarantee success.  The clothing line just has to not be too ugly to succeed.

One other point about this partnership that we should not overlook is the deep and extensive partnership that the NBA has with Marvel's parent corporation, Disney.  You may recall that Disney is also the owner of ESPN and ABC, two of the NBA's longstanding broadcast partners, so this is just another exercise of corporate synergy at work.

Conference realignment is far from over just because the Big Ten announced that it was satisfied stopping at 12 members.  In fact,  the so-called low major Division I conferences may be the next group to undergo reshuffling, as the moratorium on moving up to Division I is drawing to an end and a number of Division II programs are examining the possibility of moving up, including the University of North Alabama.  

The Packers may have won the game on the field, but the game on the screen - the battle for the hearts and minds of the TV ad viewers ended in a tie.  The consumer created Doritos ad featuring a guy who pays big for teasing a hungry pug with Dorito chips finished in a tie atop the USA Today Super Bowl Ad Meter.

To help get you ready for tonight, here are the top 10 ads, as determined by Mae Anderson, business reporter for the AP:

The first Wednesday of February is the first day of the annual signing period for NCAA Division I football players during which prospective student athletes sign copies of the National Letter of Intent indicating their commitment to attend the school of their choice and fax the letter into the football coach of the chosen school.  It's an annual rite in which we all get to witness hundreds of grown crowded around fax machines in various states of panic for periods of several hours, awaiting faxes from all those kids who verbally committed to their program. Some schools, notably Alabama, have live webcams fixed on those same fax machines to satisfy maniacal fans who want to see the faxes spit out even though they can't read the names.

AEG, the sports and entertainment megafirm, which owns the Los Angeles Galaxy and the Staples Center, among other things, is set to announce a $700 million dollar naming rights deal with Farmers Insurance for a NFL stadium to be built in downtown Los Angeles.  AEG is one of two groups pursuing a NFL team for LA, but this deal certainly pushes it to the forefront.  A deal for a yet to built stadium for a non-existent team has to be the first of a kind, not to mention the largest naming rights deal ever made in North American sports.

Jason Bailey, formerly a forward for the Bakersfield Condors, the then ECHL affiliate of the Anaheim Ducks. has filed suit against the Ducks alleging that he was the victim of anti-Semitic treatment while he was a member of the Condors.  The complaint, filed in Orange County, California, names the Ducks, the Condors, Martin Raymond and Mark Pederson, the then head coach and assistant coach of the Condors as defendants and seeks unspecified damages.

You would think that the Jets would have a lot of fans on Wall Street.  After all, they're a brash, trash talking, media hogging perpetual underdog team that should remind traders of themselves, and well they might.  However, no matter how many Wall Street denizens are actually fans of the Jets, there will be a part of them that will be secretly rooting for the Steelers; and if you have money in the market, you should become a gold and black fan for the day too.

The great conference realignment that college athletics has been undergoing over the last five or six years, triggered first by the ACC raid on the Big East and most recently by the Big Ten's decision to expand to twelve, has led to some interesting geographic permutations.  A legacy of earlier conference shuffling left the WAC stretching from Hawai'i to that decidedly western state of Louisiana, home of Louisiana Tech.  Similarly, the Sun Belt includes those noted warm weather locales of Denver and Bowling Green, Kentucky (OK, Kentucky is a southern state but Denver?).

However, some of the latest conference memberships really stretch the idea of geography to its limits.  With TCU's move from the Mountain West (you've seen the mountains in Ft. Worth right) to the Big East, we're now supposed to believe that Texas is in the east.  However, no school more represents the absurdity of certain conference memberships, and how far removed we are from the days when conferences represented regional associations, than the relatively new Division I Great West Conference.

The Great West is basically a collection of schools around the country who recently upgraded their programs to Division I and consists of schools located in California, Texas, Utah, the Dakotas, Chicago and New Jersey.  It began life as a football conference and now has ten members, three of whom are football only members.  All of the schools have relatively small athletic department budgets which are strained by the travel costs associated with playing in a conference that is not only this spread-out but also includes several cities not regularly served by nonstop airline routes.  It's college athletics' version of the high school losers table, and until one of the cool kids takes pity on them, the member schools are stuck with each other, absurd travel costs and all.  Such is the price of admission to the pot of gold associated with March Madness.

When the farm team of the Dallas Mavericks was in a start-up this past year, co-owner Donnie Nelson was looking for ways to stand out in the Dallas/Frisco Texas market.  The Texas Legends began play in the NBDL this season in Frisco, a suburb of Dallas, about 30 miles north and previously known primarily as the home of the MLS Cup runner-up FC Dallas.

So, as Nelson was building his team he was also looking for ways to differentiate the Legends.  What better way to do that than hire a woman as your coach?  Who better to be that woman than a legend in the game and a woman who has never backed down from any basketball challenge, including playing with and against men, both in organized ball and, even more impressively, on the New York playgrounds?  Enter Nancy Lieberman,  Lieberman, a member of the Hall of Fame had a spectacular playing career, winning two national championships at Old Dominion, a silver medal at the Olympics and a professional championship. Playing with men?  Throughout the 80s she played on the Lakers'  and Jazz's summer league teams, played two years in the long defunct USBL and even toured with the Globetrotters for a time, playing on the Washington Generals and reliving in some ways her childhood at Harlem's Rucker Park.


When the WNBA rolled around, she played and coached in it.  Then, she went to work for ESPN, but when Donnie Nelson offered her a job coaching the Legends the lure was too strong to resist.  She took the job and by all accounts has been accepted for what she is - the coach of a team in the D League, albeit one who hugs her players and tells them that she loves them.

Here's an interview with Cheryl Miller where Nancy discusses coaching the Legends:




Cross-posted to SportsYids.

This year's Rose Bowl was memorable for a variety reasons, not the least of which was the win by TCU, at least for this year a representative of non-automatic BCS qualifying schools.  Of course, TCU is joining the Big East, so its representation of the non AQ will be short-lived.

The game was also memorable for the still inexplicable call made by Wisconsin coach Bret Bielema on the potential game tying two point conversion attempt by the Badgers with less than two minutes remaining.  Disregarding the Badgers superior size and the results of the just concluded touchdown drive in which the Badgers ran nine out of ten plays, Bielema calls for a pass play out of the shotgun.  Wisconsin is not known for its passing game and perhaps Bielema was attempting to surprise TCU, but why he would decide to try something with the game on the line which the Badgers have not shown would work all game, when the team had shown its massive offensive line was capable of moving TCU's defense off the line enough to gain two yards will forever be a mystery.  Nevertheless, congratulations to TCU on the win and the undefeated season; they certainly demonstrated that they earned their top five ranking.

For 122 years, Pasadena has sponsored a spectacular tribute to flowers and Southern California in the early morning Rose Parade which annually precedes the Rose Bowl.  I can tell you that if you have never had the chance to see the parade in person, go the first chance you get.  Television doesn't do it justice, even in high definition. 

The Rose Parade also has another economic distinction that I bet you haven't heard: it is used as an economic indicator, just like unemployment figures, housing sales and who wins the Super Bowl.  The indicator this year points toward a continuation of the recovery as more companies participated in the parade.  There were 47 floats this year, up from 41 last year, which at anywhere from $100,000 to $450,000 a float is not an insignificant increase.  The Tournament of Roses Committee, the sponsor of the parade and the Rose Bowl has found that companies are investing in floats as alternatives to higher priced television ads for events like the Super Bowl.  The cost per impression is more favorable for the parade and companies are better able to tell their stories through the float.  The parade was seen this year in 127 countries versus 106 for the Super Bowl, and the parade is often seen on multiple networks at the same time, and repeated at various times throughout the next month.